The art of finding tomorrow's talented individuals : the Radio Nova model

The star presenters of Radio Nova frequently move from the radio station to become television presenters. In order to maintain their staff numbers, Nova constantly has to find and train new talent. In the structured world of radio where demand dominates and where the way in which it works leaves little place for risk-taking both in terms of programming and presentation, Nova can afford the luxury of trying out different methods and has the time necessary for talent to reveal itself. Nova is able to do this because it has an organisation which is capable of managing an economic model applicable to a limited audience while maintaining its objective of not losing money. The aims of Radio Nova are creativity, freedom of speech and the promotion of all kinds of music… in other words how a private company declares a commitment to public service.