A hundred-year-old company is awarded the title of tech company in Las Vegas

When Jean-Paul Agon, then CEO of L’Oréal, announced that 2010 would be the year of digital, it was hard to imagine what would happen next. In January 2024, the Group would be entrusted with the opening keynote at the Consumer Electronics Show (CES) in Las Vegas, the world’s largest innovation exhibition – a first for a non-tech company, and a non-American one at that. It's the recognition of a decade of investment in tech, ‘seizing what is beginning’ to invent a more personalised, inclusive and sustainable beauty. On stage, Nicolas Hieronimus and Barbara Lavernos, respectively CEO and Deputy CEO, shared their vision of Beauty Tech and the Group’s latest achievements. Why has L’Oréal chosen to put tech at the heart of its strategy? How did this change come about? How did they succeed in opening the CES? What are the implications for the world leader in beauty?