Nicolas PIERRON

He began his career at Decathlon in 1998 as a workshop technician and bicycle sales assistant. He spent ten years in retail, during which time he was instrumental in setting up an after-sales service centre in Lyon and served as store manager in Nevers and Clermont-Ferrand. In 2008, he moved into product design in the cycling sector as a management manager at the Villeneuve d’Ascq – Campus. He served as product manager for mountain bikes and road bikes. In 2019, he founded the Van Rysel brand, which was promoted to WorldTour level in 2024 with the Decathlon AG2R La Mondiale team and, since the 2026 season, with the Decathlon CMA CGM team.