Antonia MCCAHON

A digital marketing pioneer, Antonia’s current mission at Pernod Ricard is to accelerate the Group’s digital transformation across functions – with a specific focus on leveraging data to get closer to the
consumers for value generation. Antonia is Australian, and started her career working in communications for an Australian radio network. Her passion for digital was later ignited working in book publishing with Random House subsidiaries in the UK and US where she led projects looking at leveraging digital within the publishing business. In 2001, Antonia joined the FullSix Group based in Paris, where she later became Managing Partner leading the agency’s work with International clients including L’Oréal, P&G, Coca Cola, Sanofi on digital, e-commerce and datasmart marketing projects. In 2011, Antonia became involved in various marketing service start-ups, and became an independent consultant on Marketing Transformation topics, working with clients including Mars, Danone and Puig. Antonia joined Pernod Ricard in September 2013.