Seminar Management of Innovation
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Wednesday February 20, 2008
- 8h45 - 10h45
During its brief existence, the Industrial Innovations Agency (AII) supported the 'Unlimited mobile TV' programme launched by Alcatel-Lucent, one of whose first challenges was to convince the European Commission of its legitimacy. In the context of ferocious technological competition and a market which is still very uncertain, this programme appears to be a success both for France and worldwide due to a very structured partnership between important companies and SMEs (small and medium-sized enterprises), and a very strong sales and marketing approach.
The entire article was written by:
Élisabeth BOURGUINAT
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