Seminar Management of Innovation
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                        Wednesday February 20, 2008
                                                    - 8h45 - 10h45
                        
                                            
                    
                    
                                                    During its brief existence, the Industrial Innovations Agency (AII) supported the 'Unlimited mobile TV' programme launched by Alcatel-Lucent, one of whose first challenges was to convince the European Commission of its legitimacy. In the context of ferocious technological competition and a market which is still very uncertain, this programme appears to be a success both for France and worldwide due to a very structured partnership between important companies and SMEs (small and medium-sized enterprises), and a very strong sales and marketing approach.
                                            
                    
                    
                                                                
                                            
                                                            
                                    The entire article was written by:
                                                                            Élisabeth BOURGUINAT
                                                                     
                            
                                                     
                        
                                                                                                    
                                                
                                                
                                                	
                                                	
                                                
                                                 
        
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