It's impossible, so we'll do it .The recovery of the Jerada mine
Seminar Business life | Friday April 8, 1994
Can they close the mine? Will they close the mine? Jerada is on the verge of disaster. An outsider is dropped in as the new director, and although his training is in American high finance and he has no experience of mining, his attitude shows a certain mad defiance: “The situation is desperate, which means we’ve still got a chance.” His turnaround strategy is both forceful and practical and brings to mind Samuel Johnson’s remark: “When a man knows he is to be hanged... itconcentrates his mind wonderfully”.
The entire article was written by:
Pascal LEFEBVRE
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