The Pax Project or how Michelin reinvented the wheel

The Pax system might become the catalyst for radical change at several levels for Michelin. It may spark off a revolution by becoming the norm in place of the traditional tyre. The way in which the project was carried out by the company may be followed by others and trigger off real change. In terms of the tyre industry, the arrival of the Pax was an innovation. For the car industry, it could be the occasion for the subcontractors to redefine their relationships with the car manufacturers. With respect to car manufacture, the Pax could be an integral part of generating real change. Managing a project of such a scale in a world as well organised as that of the tyre industry was only possible by a radical change of approach. The Pax exists because phrases such as ‘creating value for the client’, ‘a global approach’, and ‘initiatives for partnership’ typify it.