12 benchmarks for industrial adventures


Michel BERRY

Coordinator of the Industrial Adventures seminar

Seminar Industrial adventures | Monday July 3, 2023

Over the past ten years, the École de Paris has studied around a hundred remarkable adventures of industrial SMEs and mid-sized company. It would be unwise to draw recipes from them, because facing low-cost competition, success means standing out from the crowd. Identifying the obstacles that these companies have to overcome and showing how each has succeeded can be a source of inspiration for others. An analogy with artistic creation is then proposed as a way of thinking about ambitious industrial strategies.

This session was published in issue n°163 of the Journal de l'École de Paris du management, entitled Biodiversité... des organisations.

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