How to achieve responsible ambition: The Way We Act
Seminar Digital and entrepreneurial transformations | Monday September 11, 2023 - 17h30 - 19h30
To uphold its strong values, L’Oréal group does not hesitate to make binding commitments. The message is perfectly clear: performance can’t be achieved at any price. So, far from being a convenient statement, ethics must be a guideline backed up by concrete actions. The Way We Act, L’Oréal’s ethics charter guides the Group’s ambitions in global consumer markets, with a view to developing ethical marketing approaches, mobilising social media in new ways and handling massive data responsibly, while respecting cultural differences from one geography to another. In this instance, it is clear that not only does this self-restraint not hinder long-term performance, but it also contributes to the achievement of exemplary leadership...
The entire article was written by:
Florence BERTHEZÈNE
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