Moving towards a data-driven company: the L’Oréal adventure
Seminar Digital and entrepreneurial transformations | Monday December 5, 2022 - 17h30 - 19h30
In just ten years, L’Oréal has established itself as a digital company and a leader in Beauty Tech. To enable the new strategic role of data to emerge, its governance, uses, availability and the skills it requires have been rethought. As a result, some 850 people work full-time on data, not counting all the employees for whom it is just another task. It has also been necessary to map skills and expertise, to build a repository of jobs and skills, to run communities spread across all the Group's geographies and business lines, and to re-internalise certain skills. By opting for federal management, in a break with the previous situation, L’Oréal has embarked on a major organisational transformation, in which questions of ethics and sovereignty are a common thread.
The entire article was written by:
Pascal LEFEBVRE
This session was published in issue n°162 of the Journal de l'École de Paris du management, entitled L'intendance suivra ?.
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