Les 2 Vaches: the best of the start-up and the best of the large group?
Seminar Digital and entrepreneurial transformations | Monday June 20, 2022 - 17h30 - 19h30
How can a large multinational company as Danone gain a foothold in a market, in a sector and within communities that do not expect it, the world of organic farming? How can a start-up produce differently, with agility, due to a different organisation, and different products, while remaining ultra-connected to the Danone group and integrated into the communities of organic producers and consumers, who are so often suspicious of big groups? What has this start-up learned from the example of an American company, a specialist in organic products, which was bought by the Group? The extraordinary intrapreneurial adventure of the Les 2 Vaches brand, which began more than fifteen years ago, is an ecological, human, organisational and economic success story, which Christophe Audouin presented to us before he left the company for a new project.
The entire article was written by:
Élisabeth BOURGUINAT
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