Production reinvented through video games?

Often among the first to embrace the creative opportunities of technological innovations, the video game industry plays a crucial role in experimenting and facilitating the development of more and more "serious" applications. Nevertheless, video games are first and foremost emotional worlds and interactions through which social experiences can be achieved. By opening up these social universes, whether real or imaginary, to other sectors, the video game industry is in the process of introducing a rupture in the organisation of production in other industries, as is the case today in the audiovisual sector and perhaps tomorrow in marketing, health, hospitality, training, etc. A concrete illustration of this shift is the Lady Sapiens project, designed by Little Big Story for France Télévisions, which uses different formats (documentary, virtual reality experience, educational capsules, 360-degree film, etc.) to present the latest scientific discoveries on the true place of women in the Paleolithic era, reusing the prehistoric virtual worlds already developed by Ubisoft.