Using artificial intelligence to diversify the recruitment process at L’Oréal

Artificial intelligence (AI) and the narrative surrounding it have prompted a large number of companies to develop dangerous techniques and take excessive risks. In the light of this, L’Oréal adopted a modest approach by implementing two original Human Resources (HR) solutions with the aim of easing the workload of its recruitment team, overwhelmed by the number of job applications due to the Group’s worldwide reputation and presence. Focusing on the categories which received the greatest number of applications, L’Oréal’s international recruitment team adopted two AI solutions which were also the company’s first steps into this field. The integration of these solutions, both by recruiters (whose time was freed up to concentrate on other, more rewarding tasks) as well as by candidates (whose applications were handled more quickly and who felt that their skills were taken into account) bodes well for the future of these sorts of innovations if they are implemented carefully into organisations.