Is more technological farming more respectful?

Farming has a bad public image, whether from consumers who are wary of product quality which is sometimes mediocre, citizens who do not consider farming methods to be very respectful of the environment, or parents’ associations who object to guiding their children towards a profession which has a reputation for being physically difficult and lacking social recognition. The reality, however, is quite different, and today’s farming, because of digital transformation, is increasingly able to reconcile productivity, quality and respect for the environment. New methods and talents have developed as a result of data analysis and thanks to information available via social networks. These include innovative tools equipped with intelligent and connected systems, and the participation in networks to spread innovations and offer support. All of this has produced a profound transformation in farming which has become the second largest sector for automation even though it has kept firm roots in all aspects of traditional life in regions.