How the digital revolution transformed Casino’s commercial strategy
Seminar Digital and entrepreneurial transformations | Monday September 17, 2018 - 17h30 - 19h30
At a time when hypermarkets are looking for a new lease of life in the face of competition from e-commerce (which is taking an increasing market share), and changing consumer patterns, leading retailers are debating the place of digital transformation in their global strategy. The Casino Group, a French mass retail group, has chosen to carry out its digital transformation by relying on its multiple brands and large network of sales outlets. It is developing a marketing strategy where the aim is to co-ordinate the available different distribution channels including ‘physical’ shops, catalogues and websites, in order to give its customers a broader and more personalised shopping experience.
The entire article was written by:
Pascal LEFEBVRE
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