‘Society’: the written press’s troublemaker

The first edition of the magazine ‘Society’ appeared in March 2015. At a time when the digital sector is booming and the magazine press readership is continually falling, the launch of a new, print magazine does not go unnoticed. The small independent group which launched ‘Society’, So Press, started out with the publication of the ‘So Foot’ football magazine. With a group of friends, Franck Annese decided to create a publication combining know-how with philosophy whose style could be summed up by the ‘rule of the three Hs’; humour, a human perspective, and history. This rule was also the basis of the model on which the company grew, constantly open to new ways of adding value to a publishing empire developed by a sole editorial board. The launch of ‘Society’ was seen as a ‘litmus test’ for the group and for a model which questions the future evolution of the media. How can one make sure that the necessary structure will perpetuate the enthusiasm, culture and entrepreneurial spirit?