W: The agency which creates ‘territories’

Globalisation, the search for identity, hyper-personalisation... The context of permanent transformations in the branding sector makes the management of their coherence frameworks and ‘territories’ (or target areas) increasingly strategic. In this context, branding agencies must know how to manage complementary talents and promote the exchange of ideas, make sure that different professions each with its own working method can work together harmoniously, generate creativity, and develop new forms of expertise derived from the digital revolution. The ‘W’ agency’s ‘Designing Territories’ approach aims to assist top French and international brands. It promotes a global approach based on design culture and is able to provide a service in the sectors of advertising, communications, the digital sector, design and architecture, all under the same roof.