The start-up wich sees Paris in a different light

In the beginning, My Little Paris was a newsletter, sent informally by email to a circle of friends. It was a source of tips for Parisians, such as the best musicians in the Paris metro, where to find ‘Little Cuba’ in Paris, and restaurants which were reminiscent of the Prohibition era. Five years later, it has become a brand attracting 1.5 million readers and is capable of asserting its graphical style and editorial line on top advertisers who want to tap into its online readership. My Little Paris’ crowning glory was when the company was bought by Aufeminin.com in 2013. Its success has been due to permanently high standards, the search for original ideas for its readers, a ‘punchy’ editorial tone which attracts a large number of email readers who receive the newsletter in their in-boxes, constant evaluation of its operations, and the search for new projects. This quest for new ideas has even sometimes generated new business. My Little Paris raises the curtain on the capital and lets it be seen in a new light.