E-commerce decoded by a French champion: CDiscount

Platformisation through the adoption of the market place model in parallel with its own catalogue, creation of subsidiaries to offer other companies (including competitors!) a white label digital platform, a turnkey logistics service, digital marketing services (visibility on the web and e-commerce sites)... Some management lessons from Cdiscount, the number two e-commerce company in France, based on a mastery of technology and an entrepreneurial culture!

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