The spectacular revival of SGS-Thomson Casablanca

• Georges AUGUSTE
  Directeur de Corporate Qualité et Environnement (STMicroelectronics)
  

Summary

In the early 1990s, SGS-Thomson Casablanca's future looked bleak. It was a factory with a low performance in a group whose future looked uncertain. Georges Auguste was appointed director. He successfully applied a TQM (Total Quality Management) programme. In 1995, the factory received the prize for the best assembly plant at SGS-Thomson. Was this success the result of the way in which Georges Auguste made use of the local culture to implement the programme, his personality as a charismatic leader, the intrinsic qualities of the "TQM philosophy", or the way in which it succeeded in combining a respect for moral values with an increase in turnover? Can one imagine, as Georges Auguste suggests, that the development of this management method in companies located in Islamic countries, might create a defence strategy against the rise of religious fundamentalism ?

Summary translated from French by Rachel MARLIN.

• The entire article was written by Élisabeth BOURGUINAT.

To obtain this article, you can :

• download it for free in French (PDF help) or contact ecopar@paris.ensmp.fr (Reference VA050698).

The entire article appears in French in the Journal de l'École de Paris du management N° 14.