Business life
(15/5/1997)


Management of the daily press in France

  • Jacques LESOURNE
    Professor, CNAM (Centre National des Arts et Métiers) ; former director, Le Monde newspaper

Résumé

The French daily press is still influenced by the NMPP (Nouvelles Messageries de la Presse Parisienne) and the Writer's trade union. Pressures at the trade union contributed over the past few years to financial difficulties in the Parisian press which were impossibility to share its new press with another daily publication, and Le Monde's policy which was more concerned with the loyalty of its readers than its management results.

Résumé traduit du français par Rachel MARLIN.

Pour l'obtenir, vous pouvez :

Le texte complet est paru dans le journal de l'École de Paris N° 7.